A black and white, striped identity for Zebra Associates
Brand identity program for Zebra Associates, a management consultancy with a focus on digital transformation, customer experience, data science and direct distribution strategies. Their collaborative approach to change is designed to get sustainable results, fast.
Positioning Zebra for success
Working closely with the founders of Zebra I helped them to define the strategy for the identity and articulate what they wanted the new brand to stand for in peoples minds. We then used that idea to inform the naming, their brand story, personality and visual identity.
We then set about creating an effective suite of brand communication materials that helped to connect them with their audiences, set them apart from their competitors and clearly told their story.
We created a wide range of brand background for the logo to to keep the identity looking fresh and relevant, for posting on Zebra’s social media channels
Project scope
Design strategy
Naming
Brand identity
Communication design
Website designed by Zebra Associates internal team
“Ian worked with us to create a beautiful and effective identity that reflects who we are, sets us apart, and positions us for success. As always he was a pleasure to work with.”
— Mark Fells, Founder, Zebra Associates