Logos, marks & symbols

Over the past 25+ years I've created countless identities for clients of various shapes and sizes. The design of these identities always takes strategy as a starting point and distills the brand to its simplest form. Creating logo’s that communicate the personality, voice and tone of the brand in a distinctive, memorable, unique and protectable brand mark.

  • Logo design by Ian Whalley – 36.6

    Identity for a Russian health & pharmacy chain – named after the perfect human body temperature. Designed at SCG London

  • Alldoq logo desgned by Ian Whalley (2023)

    Logo for a medico-legal platform that makes it simpler and easier for experts to organise, track & complete their work

  • Breaze logo refresh by Ian Whalley

    Logo refresh for an aroma-therapeutic brand that helps people breathe easier, sleep better, and live well, naturally

  • Logo design by Ian Whalley – Diil

    Identity for budget mobile network Diil – meaning “good deal” in Estonian. Winner of Best of show runner-up, at the inaugural Design Week Benchmark Awards. Designed at L&Co

  • Logo design by Ian Whalley – Eating Myself Healthy

    Name and identity for a blog by Mike Butler, who is eating himself healthy since being diagnosed with heart disease

  • Logo design by Ian Whalley – EnteroBiotix

    Logo for a microbiome therapeutics company who are harnessing the power of the human microbiome to treat people with a pioneering capsule rather than an invasive IMT procedure

  • Logo design by Ian Whalley – Farang

    Refining the identity for Sebby Holmes award-winning Thai restaurant in London

  • Logo design by Ian Whalley – Flight Deck 53

    Logo for trampoline park – the identity centres around an underscore that represents the deck of a trampoline

  • Logo design by Ian Whalley – Flight Deck 53 symbol

    Flight Deck 53’s jumping boy symbol captures the thrill of trampolining

  • Logo design by Ian Whalley – Fontsmith

    Logo for a type foundry that create ‘FS’ branded fonts for release to the international design community

  • Logo design by Ian Whalley – Green Lite

    A handcrafted logo for South Africa's first eco fire lighters, that are hand-made, petroleum free and produced from post-consumer waste

  • Logo design by Ian Whalley – Hensley Partners

    Identity for a brand strategy consultancy Hensley Partners. The symbol incorporates a plus sign in the ‘H’, representing collaboration, positive change and business results

  • Logo design by Ian Whalley – Inside Matters

    Name and identity for Dr James McIlroy’s gut health podcast

  • Logo design by Ian Whalley – Isobar

    The Isobar logo was designed around the insight that Isobar helps pump blood back up to the heart more effectively than competitors, with the A becoming an upward pointing arrow.

  • Design by Ian Whalley monogram

    A monogram for my design practice

  • Logo design by Ian Whalley – Masimba International

    Logo for an ethical pan-African business that supports and invests in its employees and the communities it works in

  • Logo design by Ian Whalley – McCollum Consultants

    Logo for a network of clinical expert witnesses

  • Logo design by Ian Whalley – New Medicine Partners

    Logo for a consultancy that specialises in translating advanced bio-science technologies into effective practice

  • Logo design by Ian Whalley – Nathan Schaap

    Logo for professional GT4 racing driver, Nathan Schaap

  • Logo design by Ian Whalley – Number 2

    Name and brand identity to help recruit stool donors for microbiome therapeutics company EnteroBiotix

  • Logo design by Ian Whalley – Scoobits

    Identity for a scooter accessory brand that create silicon badges that strap onto kid’s scooters, making them individual, colourful and fun

  • Syz logo designed by Ian Whalley (2021)

    A bold, distinctive signature for a disruptive, family owned Swiss banking group – symbolizing a personal commitment to clients

  • Logo design by Ian Whalley - Thomas Cook Signature

    Logo for Thomas Cook’s premium travel brand that create tailor made holidays for clients

  • Logo design by Ian Whalley – Tomorrow Screening

    Logo for a screening service that detects cardiovascular disease early. The logo features an ellipsis – three dots that indicate there’s more to come – suggesting Tomorrow could help you live a longer, healthier life

  • Logo design by Ian Whalley – Under the Stars

    Logo for travel company that specialises in handcrafted tours and experiences – founded by astrologer Pam Evans

  • Logo design by Ian Whalley – Unit Life Sciences

    Logo for a life science advisory firm that have pioneered a modular, process driven approach to projects

  • Logo design by Ian Whalley – Unwined

    Name and logo for a boutique wine and deli retailer. The brand was designed around the insight that their customers aren’t really buying food or wine – they're buying guaranteed pleasure, delight and discovery – a little time to ‘bunk off’ from everyday life

  • Logo design by Ian Whalley – Van Wurks

    Logo for a business that design and manufacture contemporary interiors and accessories for classic VW camper vans. The logo is designed to echo the side profile of the famous camper van

  • Logo design by Ian Whalley – Van Wurks Campaign

    A range of marks were created to celebrate the idea behind the Van Wurks identity – that they help their clients become happier campers.

  • Logo design by Ian Whalley – Walkers

    Logo for a leading global firm that make financial services work

  • Logo design by Ian Whalley – Wreyford

    Logo for Wreyford, the studio of writer, Nick Portet

  • Xceleron logo designed by Ian Whalley (2018)

    Logo for a analytical research company that provides clients with insights that accelerate the development programmes of their products

  • Logo design by Ian Whalley – Zebra Associates

    A black and white, striped identity for management consultancy Zebra Associates

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Van Wurks – brand identity

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Fontsmith – brand identity