Brand Identity for Hensley Partners
Hensley Partners are a London based brand strategy consultancy – and long time collaborator. Their old identity was starting to look tired and wasn’t as effective as it could be. We set to work as we do with all clients – looking under the skin of the brand and talking to clients to discover what it is that sets them apart.
The new identity was designed around the insight that they bring 'creative intelligence' to solve their clients business and branding challenges.
Hensley Partners brand platform – the starting point of the brand refresh
The brand platform we developed informed the creative direction of the identity and a more client focused brand narrative
The new logo incorporates a plus sign in the H representing collaboration, positive change and sustainable business results
“Ian did a great job on our identity and website – though only what I would have expected having worked with him for over 15 years, he’s never failed to over-deliver.”
— David Hensley, Managing Partner, Hensley Partners