Breaze brand refresh
Evolving the Breaze brand for it’s next stage of growth
Breaze products use the natural, therapeutic properties of essential oils to help people manage everyday health concerns. Helping them breathe easier, sleep better, and live well, naturally.
To mark the introduction of two new blends, we introduced a new product naming strategy and evolved the brand identity, to position Breaze as a natural and effective choice for the whole family, all day, all night, all year round.
The new visual identity positions Breaze as an effective, natural and sustainable brand that’s better for our health, society and the planet.
Materials that feel natural, honest and real, were selected to reflect the sustainable nature of Breaze’s products.
For the kids packs we created a series of monster hankies that kids can hold under their noses to pull funny faces.
Project scope
Brand strategy
Product naming
Packaging design
Visual identity
Art-direction
Print
Brand guidelines
Before / After
“Ian brought his characteristic clarity and understanding of brand to evolve ours to a sharp new execution. Clean, clear, purposeful and beautiful, we now have an identity we can extend into new natural health categories with ease. Even better, since the switch we’ve seen a 25% uplift in ecom conversion rate. I couldn’t be happier with the result”
Sam Fells, Founder, Breaze Health
With special thanks to Sam and the rest of the Breaze team
Product renders by OneNine
Summer Blend packaging artwork by Sy Crampton