• Selected works
    • Xceleron Brand Identity
    • Skaap Wines
    • Fontsmith identity
    • Scoobits identity
    • Thomas Cook
    • Unwined identity
    • Diil identity
    • EMT identity system
    • Morgan Stanley campaigns
    • "Number 54" – book
    • FS Lola brochure
    • FS Clerkenwell brochure
    • Bits & bobs
  • About me
  • Contact
Morgan Stanley campaigns
2011
Art Direction, Graphic Design, Print Design
Marketing campaigns for Morgan Stanley Investment Management.

I worked as Design Director on the Morgan Stanley account for two years while I was at Wechsler Ross & Portet.
  • Morgan Stanley

    Marketing campaigns for Morgan Stanley Investment Management.
  • Designed at Wechsler Ross & Portet.
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  • Xceleron Brand Identity
    Brand identity program for Xceleron.

    Xceleron is a clinical research organization that has pioneered the use of Accelerator Mass Spectrometry to help pharmaceutical and biotechnology clients get life-changing products to people faster and more cost effectively.

    This re-branding exercise was undertaken to build upon Xceleron's perceived strengths, overcome historic negative views and modernize its image.
    Branding, Graphic Design, Web Design
    2013
  • Skaap Wines
    Brand identity and label design for Skaap Wines.

    Skaap is a new South African wine brand from the Dutch Schaap family. It will be marketed and distributed primarily in Holland.

    Skaap/Schaap means sheep in Africans and Dutch.

    Skaap is an exclusive wine that aims to benefit the local African community.For every bottle sold €1 is donated to a charitable foundation set-up by the Schaap family to help educate, feed and clothe the children of their local village.

    To celebrate this worthy approach to wine we decided to use the labels to showcase for the work of local township artists. Each year the labels will feature work from a different artist. The art will then be promoted and sold in the Schaap families store in Holland.
    Art Direction, Branding, Packaging
    2011
  • Fontsmith identity
     
    Branding, Graphic Design, Typography
    2011
  • Scoobits identity
    Brand identity programme for Scoobits.

    Scoobits are little silicon characters that strap onto kid’s scooters, one on top of another, making scooters individual, colourful, and fun.
    Branding, Graphic Design, Illustration
    2011
  • Thomas Cook
    Thomas Cook is an international leisure travel group. A name synonymous with quality travel for over 160 years.

    When C&N Tourist AG bought the Thomas Cook brand they changed the logo and corporate colours to match their own blue and yellow identity. As a major part of the rebranding process a new look and feel was needed to re-position the brand as the 'original' travel company. They wanted to communicate their passion, pioneering spirit and inspiring attitude to travel.

    The new look and feel is based on the insight that man's impulse to travel is about dreams, escape, exploration, reflection, relaxation and discovery.
    Branding, Graphic Design
    2011
  • Unwined identity
    Brand identity programme for a boutique wine and deli retailer.
    Branding, Graphic Design
    2011
  • Diil identity
    Brand identity for Estonia's low cost mobile network.

    The brand was built around the idea that 'our tariffs are so low we didn't have any money left for design'. Diil means 'good deal' in Estonian.

    Designed at L&Co.
    Branding, Graphic Design
    2011
  • EMT identity system
    Identity system and guidelines for EMT, Estonia’s leading mobile network.

    Inspired by the company’s ladybird logo the design system is made up of a series of circles and dots. This allows for endless flexibility with a consistent look and feel.

    Designed at L&Co.
    Branding, Graphic Design
    2011
  • "Number 54" – book
    A book of conversations from a 'greasy spoon' cafe, in Bedminster, Bristol.

    The format of the book acts as a sound stage, with 15 seconds of dialogue being recorded on each page. Conversations with me are recorded horizontally. Overheard conversations are recorded vertically; people talking to my left are recorded on the left side of the page, conversations to my right are recorded on the right side of the page. The louder people talk the larger the type. Half heard, distant dialogue is broken up and distorted. The personalities of the cafe-goers are reflected in the choice of typefaces used.

    "Number 54" is in the permanent collection of artist books at Tate Britain.
    Documentary, Graphic Design, Typography
    2011
  • FS Lola brochure
    Inspired by The Kinks' song of the same name, FS Lola is a typeface that encapsulates the very best of male and female qualities – a transgender type. The brochure illustrates the lyrics to the song, words kindly reproduced with permission by Ray Davies.

    Designed at Wechsler Ross & Portet.
    Branding, Graphic Design, Typography
    2011
  • FS Clerkenwell brochure
    Marketing material for Fontsmith font FS Clerkenwell. The brochure takes the reader on a typographic tour of the London district that gave the font its name.
    Branding, Graphic Design, Typography
    2011
  • Bits & bobs
    Various smaller projects that I've worked on over the years.
    Art Direction, Graphic Design, Print Design
    2011
Ian Whalley. Design & Art Direction. All works © Ian Whalley 2012.
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