Branding, Graphic Design, Typography
- Fontsmith identity
Brand identity programme for a type foundry that create bespoke corporate typefaces and market ‘FS’ branded fonts to the design community.
The FS monogram was created to provide a flexible framework, allowing all existing and future fonts to be integrated into the identity.---
- The refreshed brand identity...
Brand identity program for Xceleron.
Xceleron is a clinical research organization that has pioneered the use of Accelerator Mass Spectrometry to help pharmaceutical and biotechnology clients get life-changing products to people faster and more cost effectively.
This re-branding exercise was undertaken to build upon Xceleron's perceived strengths, overcome historic negative views and modernize its image.Branding, Graphic Design, Web Design2013
Brand identity and label design for Skaap Wines.
Skaap is a new South African wine brand from the Dutch Schaap family. It will be marketed and distributed primarily in Holland.
Skaap/Schaap means sheep in Africans and Dutch.
Skaap is an exclusive wine that aims to benefit the local African community.For every bottle sold €1 is donated to a charitable foundation set-up by the Schaap family to help educate, feed and clothe the children of their local village.
To celebrate this worthy approach to wine we decided to use the labels to showcase for the work of local township artists. Each year the labels will feature work from a different artist. The art will then be promoted and sold in the Schaap families store in Holland.Art Direction, Branding, Packaging2011
Brand identity programme for Scoobits.
Scoobits are little silicon characters that strap onto kid’s scooters, one on top of another, making scooters individual, colourful, and fun.Branding, Graphic Design, Illustration2011
Thomas Cook is an international leisure travel group. A name synonymous with quality travel for over 160 years.
When C&N Tourist AG bought the Thomas Cook brand they changed the logo and corporate colours to match their own blue and yellow identity. As a major part of the rebranding process a new look and feel was needed to re-position the brand as the 'original' travel company. They wanted to communicate their passion, pioneering spirit and inspiring attitude to travel.
The new look and feel is based on the insight that man's impulse to travel is about dreams, escape, exploration, reflection, relaxation and discovery.Branding, Graphic Design2011
Brand identity programme for a boutique wine and deli retailer.Branding, Graphic Design2011
Brand identity for Estonia's low cost mobile network.
The brand was built around the idea that 'our tariffs are so low we didn't have any money left for design'. Diil means 'good deal' in Estonian.
Designed at L&Co.Branding, Graphic Design2011
Identity system and guidelines for EMT, Estonia’s leading mobile network.
Inspired by the company’s ladybird logo the design system is made up of a series of circles and dots. This allows for endless flexibility with a consistent look and feel.
Designed at L&Co.Branding, Graphic Design2011
Marketing campaigns for Morgan Stanley Investment Management.
I worked as Design Director on the Morgan Stanley account for two years while I was at Wechsler Ross & Portet.Art Direction, Graphic Design, Print Design2011
A book of conversations from a 'greasy spoon' cafe, in Bedminster, Bristol.
The format of the book acts as a sound stage, with 15 seconds of dialogue being recorded on each page. Conversations with me are recorded horizontally. Overheard conversations are recorded vertically; people talking to my left are recorded on the left side of the page, conversations to my right are recorded on the right side of the page. The louder people talk the larger the type. Half heard, distant dialogue is broken up and distorted. The personalities of the cafe-goers are reflected in the choice of typefaces used.
"Number 54" is in the permanent collection of artist books at Tate Britain.Documentary, Graphic Design, Typography2011
Inspired by The Kinks' song of the same name, FS Lola is a typeface that encapsulates the very best of male and female qualities – a transgender type. The brochure illustrates the lyrics to the song, words kindly reproduced with permission by Ray Davies.
Designed at Wechsler Ross & Portet.Branding, Graphic Design, Typography2011
Marketing material for Fontsmith font FS Clerkenwell. The brochure takes the reader on a typographic tour of the London district that gave the font its name.Branding, Graphic Design, Typography2011
Various smaller projects that I've worked on over the years.Art Direction, Graphic Design, Print Design2011
Ian Whalley. Design & Art Direction. All works © Ian Whalley 2012.